The Crave Blog

It's my L August 2, 2017 08:00

My favorite saying lately is this, "Sometimes you're the statue. Sometimes you're the pigeon." It's so true. There are days when you feel like a king or a queen. The world has erected a statue to honor you. Then, splat, a pigeon does the deed on your head.

Thinking. Creating. Making. August 1, 2017 08:00

Customer: It's great to see you Chad.

Me: Thank you

Customer: How does it feel to be in the store everyday?

Me: I love it. I am having so much fun. Being here is so awesome!

Be true to your real self July 31, 2017 08:00

What is the cost of NOT being yourself? What are you sacrificing by not being authentic? Another angle that is often ignored is this, what are others losing out on when they don’t get the real you?

You don't need Oprah to tell you your stuff is cool July 30, 2017 08:42

Sometimes people in smaller towns think stuff in bigger towns is better because it's in a bigger town. Sometimes people in smaller towns expect to park right out front, but are willing to walk for blocks, even miles in a bigger town. And sometimes people in smaller towns need or want someone from a bigger town to validate the stuff in a smaller town.

Spiritual inspiration is a rare thing July 29, 2017 09:16 1 Comment

Something strange has happened to me. I have been spiritually touched three times in less than a month and the effect it is having is profound.

Chocolate Fest Drizzled Gourmet Popcorn Event January 25, 2017 15:13

chocolatefest gourmet chocolate popcorn

ChocolateFest is our annual chocolate drizzled gourmet popcorn event. Held annually around Valentine's Day. Cravings Gourmet Popcorn will feature the best chocolate drizzled popcorn flavors we sell. From dark chocolate to white chocolate and flavors in between. 

Top 5 Super Bowl Party Snack Foods January 23, 2017 13:29

Super Bowl Snack Foods

The Super Bowl is a few weeks away. The Atlanta Falcons and New England Patriots will play for the Vince Lombardi Trophy in Houston, Texas. The Super Bowl party is like a national holiday. Friends get together to eat snacks, appetizers and hors d'oeuvres. From pizza to wings to popcorn and everything in between, food is what we do while watching the game and commercials. Here are my top 5 Superbowl party snacks.

Do It From Your Heart December 18, 2016 18:00

Cravings Popcorn YouTube

I get asked over and over again, by people that want to get into the popcorn business, what they should do to be successful. My advice is usually technical. Machines to buy, marketing strategy and so on. But the one thing I can not test is their desire to be successful. Does the person have what it takes to make popcorn with passion.

Check out my newest video. Tell me what you think. >

Local Commercial Real Estate Company Pops in on Tenants with Cravings Popcorn December 15, 2016 09:00

special order corporate gifts

“He had us at cheddar bacon,” said Jill Green, property manager at TMN Commercial. “We knew we made the right choice for our client gifts when Chad Jordan of Cravings Gourmet Popcorn walked into our office with a bunch of flavors to sample…including cheddar bacon.”

Show Teachers Appreciation December 14, 2016 09:00

appreciate teachers

We are in schools often and see how hard teachers work in their classrooms. It is amazing the dedication and time they give to help young people become successful adults. Many times, the teacher is a parent figure or hero to a student. We should support teachers more.

Why Do People Love Cravings Popcorn? December 13, 2016 08:03

Customer Testimonials Cravings Popcorn

We've tried to stay consistent with the quality of our popcorn and the flavors we create. All along the way, we have listened to the ideas and suggestions of our customers. You never know what flavors are going to become super flavors. Sometimes it is trial and error. Other times it is obvious from day one that we have a hit.

Christmas Holiday Gift Tradition December 12, 2016 15:26

YouTube | Christmas Holiday Tradition

It is amazing and I am thankful that Cravings Popcorn has become a Christmas holiday tradition. It is truly humbling. People buy popcorn for people they love. To show appreciation to teachers, co-workers and family members. I can't believe how much popcorn will be in stocking on Christmas morning. 

Watch my newest video as I say thank you to everyone for making Cravings Popcorn a Christmas holiday tradition. >

Take Care of Your Customers December 10, 2016 13:58

Take care of the customer

I always feel horrible when we mess up an order. But, 9 times out of 10, when we go out of our way to make it right, I feel way better than I did before. The customer is not always right. But we can usually find a way to make everyone happy.

Please leave a comment about this video >>>

You Gotta Have A Team December 9, 2016 13:09 1 Comment

You Gotta Have A Team

I certainly thank my wife and sons, as well as, family members and friends that kept me motivated when I wasn't feeling my best. It has not been an easy road. The journey required many people to keep the train on the tracks.

Watch the video about this topic on YouTube and leave comments. I'd love to hear what you have to say. >>>

10 Years of Making Popcorn! I'm THANKFUL December 8, 2016 13:07

Thankful | YouTube

Nearly 10 years of making gourmet popcorn. It's funny, we started in the farmer's market and all these years later, it feels like it was just yesterday. Lot's of stories to share. Some good times, some bad times. But, through it all, I am proud to have been able to meet lots of great people and have tons of opportunities to do fun and exciting things.

Watch the newest video and please leave comments. >>>

3 Great Selling Tips For Kids July 25, 2016 14:58


As a kid, it can sometimes be a little intimidating to sell something, even if it’s for a cause they’re passionate about, and a product they’re excited about. Talking to friends and family, or even strangers to sell something can be a new experience, but it doesn’t have to be an overwhelming one, and it can actually create a lot of self-confidence when done the right way!

3 Keys To A Winning Fundraiser July 21, 2016 15:50

popcorn fundraisers for sports and activities
Fundraising can be confusing and exhausting. It takes a good deal of time and money to launch a successful fundraiser. On top of that, asking for money might not be your cup of tea. The unfortunate side of things is that you need to raise funds for sports equipment, school trips and much more for your children.

Crave Card Winner | June 22, 2016 June 22, 2016 16:31

Cravings Popcorn drawing contest

Watch to see if you are a winner this week. We draw a new winner every week. You can be a winner by visiting our stores and filling your Crave Card.

Fundraiser Monday: Capital Area Humane Society June 20, 2016 12:46

Fundraiser Monday

Help us as we try to raise funds for the Capital Area Humane Society. This fundraiser is June 27. You can buy Premium Signature Gold, the feature fundraiser flavor, at our store Downtown Lansing and Old Town Lansing.

Crave Card Winner | June 16, 2016 June 16, 2016 10:03

Are you the winner?

Are you the winner of our contest this week. Watch to see.

Delicious Addicting Popcorn June 11, 2016 13:00

Delicious Addicting Popcorn

There is a reason our gourmet popcorn is so loved. It's the passion and love we have for making delicious and addicting flavors. We make gluten free and peanut free gourmet popcorn because we have so many friends that enjoy eating popcorn. Try our popcorn and find out why everyone loves our flavors. What is your favorite flavor of Cravings Gourmet popcorn? Let us know.

Fundraiser Monday: The Firecracker Foundation June 11, 2016 11:28

Cravings Popcorn Fundraising

A mission of Cravings Gourmet Popcorn has always been to give back to our community. We believe giving back is an important function of business because it makes our community better in a direct way. We are starting a program to be able to give back in a more direct and meaningful way.

Custom Popcorn For Celebrations and Events May 28, 2016 09:54 1 Comment

Swag Bags Popcorn For Parties
Cravings Gourmet Popcorn can provide you with gourmet popcorn for your celebration and party. If it's an event for ten people or an event for 5000 people, we have you covered. We make gourmet popcorn for weddings, graduation open houses, baby showers, customer appreciation, corporate meetings and fundraisers.

Top 5 Facts about the Cravings Popcorn Crave Card May 27, 2016 12:08

Crave Card for Cravings Gourmet Popcorn | Lansing Michigan
Only 5 punches needed to earn free popcorn, it is faster than nearly every other loyalty card in your wallet. You probably don't know all of the features this powerful card can give you.