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Kids at school | Popcorn fundraisers for school

3 Ways To Make More Money On Your Next Fundraiser

School kids | Cravings Popcorn Fundraiser | Gourmet Fundraisers

It's a fact, nobody likes to sell stuff to raise money for their activities. Unless you have a boatload of money sitting around, fundraising is a necessary activity that most groups have to do in order to accomplish their goals. If you have to spend your time selling a product to raise money, you want to make sure you are getting the best result for the time you are spending.

Cravings Gourmet Popcorn wants to make sure your fundraiser is a profitable and rewarding as possible. Selling our gourmet popcorn can help you reach your goals in a short period of time. You can maximize your earning potential by taking a few important steps before you start your fundraiser.



Everyone in your group needs to understand why they are selling. What are the things and expenses that you're trying to earn money for and why are they important?

The best way to do this is to write a clear description of what you're going to be using the money for and then clearly tell the group why this is important. This could be for paying for travel expenses or fees for an event. You could be using the money to pay for uniforms or musical instruments. Whatever the reason that you are using the funds, it should be clearly stated so the group understands the importance.

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The importance of holding sellers accountable cannot be overstated. You have to be able to hold sellers in your group accountable because if you do not, they will not perform up to the standard that is expected. Nothing kills a fundraiser faster than having a portion of your group not willing to sell the product.

Peer pressure does not have to be negative. You can use positive reinforcement and reminders to get everyone onboard. Creating a positive culture around your fundraising activities is one of the best things you can do to ensure a successful fundraiser.

Unfortunately, those same members that do not want to sell will expect to be able to benefit from the efforts of everyone else that did sell. It is unfair and disrespectful to the people that sold to have those that did not sell still benefit.



You do not need an elaborate awards ceremony, but you do need a way to acknowledge those who met their goals and those who made a difference for the group. Prizes can be small and creative if you have prizes at all. It is the recognition from peers and family that is more important than the prizes themselves. Creative prizes that don't cost anything are just as valuable as prizes that cost money.

The bottom line is this, without a group leader and consistent communication with your sellers, your fundraiser will not reach full potential. You must stay organized and have a full commitment for the entire duration of the fundraiser. If you follow these tips, your fundraiser will be a success.

Cravings Gourmet Popcorn is a Michigan based gourmet popcorn company that makes small batch, peanut-free and gluten-free, gourmet popcorn. Established in 2007, Cravings specializes in making unique flavors with bold flavor of high-quality standards. Nationally known as Michigan’s premiere gourmet popcorn company. Learn more or shop at


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Dianna Murchison - May 22, 2019

I am trying to do a fundraiser to raise money for me to go to college and and lot of other things mainly for my family to have a successful family reunion next year I would like us to plan a family out of town trip and also to go on a family cruise. My family is going through a lot and I am also going through a lot of health problems and I am just trying to go the right way of raising the money. Please send me a email and let me know if your company can help me out with this idea.

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