Cravings Blog


Brutally Honest

We strongly believe that having a choice of flavors is good for business – but too much choice is just that - too much.  That is why at Cravings Gourmet Popcorn we go through a careful, and sometimes lengthy, process to add a new flavor of popcorn. 

Apple Cider Cinnamon

Apple Cider Cinnamon Popcorn is made
with real local apple cider
It all starts with a flavor idea or inspiration and then we go to work in the kitchen to create a recipe to match the inspiration. Here is where our customers come in, especially those that are close by the store in Old Town Lansing.  Once we have a batch ready for sampling we put the word out to our fans via Facebook, describing the new flavor and offering samples.

The samples are free, but not really. What we want from our fan taste-testers is brutal honesty. Without your feedback we don’t know what you really think – or what you really want.  Until you are satisfied, and we are too – a new flavor of popcorn is not added to our stock. 

And, at the same time, while we are considering adding a new flavor, we take a hard look at sales volumes of all of our current flavors. Flavors that seem to be declining in popularity will be put on a watch list for “retirement.”  So, if you have a favorite flavor that you think you can’t live without – let us know. 

Here it is – your chance to tell us your favorite flavor.  Go ahead, don’t be shy.

Cravings Gourmet Popcorn is located in Old Town Lansing, the hippest area of Lansing, Michigan.  Cravings Gourmet Popcorn can be purchased online and shipped to anywhere nationwide.


Posted in: Gourmet Popcorn


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